People, especially in B2B environments, have an increasing need for a 'rep-free Whatsapp Number List experience'. So they buy products without the intervention of a representative or seller and thus keep most of the control to themselves. More responsibility for employees You can now also translate this need into internal communication. I already described it in trend 3: people like to influence the way in which they take in information. Companies that use EGC give their employees even more control and responsibility.
For example, employees are then partially responsible for creating content Whatsapp Number List with which they transfer additional knowledge to their colleagues. Someone with a lot of knowledge or expertise in, for example, cybersecurity, could Whatsapp Number List create content about cybersecurity. With this, the person can help to increase the awareness of his or her colleagues. After all, why would you go and find out yourself if you can also use the knowledge of your colleagues? The deployment of EGC is a win-win in this situation. The knowledge of your colleagues will be expanded, and the colleague who is allowed to share his knowledge.
Will feel appreciated. Moreover, communication advisors in your organization do not have to master subjects that they may not have eaten much of. Increasing connection, motivation and involvement EGC can also influence the motivation and Whatsapp Number List involvement of your employees. Personal stories about real experiences within the company can provide a connection, a bit of humanity and a personal touch. That is important, because as humans we crave connection. Especially in this digital world of hybrid working. So when content relies on the people we know, our own colleagues, it feels more real and relevant.